Rosa y Menta
Brand Concept / Creative Strategy / Copywriting
Rosa y Menta is a feminine clothing brand for women, men, and non-binary people that offers new and repurposed styles.
Photograpy by Dulce Escalante
The power of duality
The goal of the brand concept was to embody the duality between feminine and masculine energy, while creating a tone relatable to younger Millennials and Gen Z.
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Rosa y Menta
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The power of duality
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Menta Gxrls—Community
Brunch Party—Newsletter Subscription
Hunter Carpenter by Vanessa Coy
Pre-Launch Campaign
I developed a storytelling campaign that dives us into Nina’s life, struggles, and inspiration to create a new business. The first video shows the idea, followed by her financial circumstances, the need to do something bigger, the research, and finally a look & feel video of the two moods behind the brand.
Social Media
For @rosaymenta.co, I focused on creating content meant to engage. The strategy allowed us to grow organically while tackling one of the biggest challenges for start-ups: Ad budget.
The following are some of the best performance posts according to Reach, Save, Share and Follow metrics.
Designed by Thali Rose
Website
Following the brand guidelines, I built the website on Shopify, developed a creative brief for banners, and elaborated the copywriting for all sections and product descriptions.
Newsletter
To get email subscribers I developed a themed newsletter called Brunch Party that is sent every Saturday at brunch time (noon). The goal of this newsletter is for readers to engage on a deeper level with the brand, while retargeting them to the website through storytelling.
“and for our date I’ll be wearing this”
- Rosa
Every week they receive a letter, one week from Rosa, the following week from Menta (each character embodies one energy, feminine and masculine respectively) narrating daily life events from each perspective. For this project, I worked with Klaviyo.
Other projects for Rosa y Menta
ManyChat Automation on Instagram